Food occupies an enormous place in each one’s heart. There is no replacement for food. Customers’ biggest concerns lie in good food, good ambience and exciting offers. But restaurants often fail to reach up to the expectations of their targeted customers. There is often a lack in creating a buzz about a new restaurant or cuisine they want their customers to rave about.
Most of the restaurants serve most authentic cuisine but people are unaware about their food. How should the restaurant be on social media? How should restaurants use Instagram as one of the most important platforms to reach out? No need to be coy! Here are different ways to use Instagram for restaurants.
Better Quality Images – Your photographs speak your thoughts. Hence it is very important to share proper images of food, ambience, cutlery etc. This is the very first step and a must follow thing for brands on Instagram especially when it comes to food brands. Your images shouldn’t get cropped from the sides and should always look appealing for customers.
Proper use of hashtags – The more relevant hashtags you use the more you reach out to your audiences. Using local hashtags is an awesome way to reach potential customers near you. Here’s a quick tip for you all, just google for “top Instagram accounts in city”. To reach a broader audience you can use some famous hashtags which are trending on social media.
The right time to Post-It is the second most important factor to follow on Instagram if you need a good engagement on the account. Sharing a right post on right time will definitely reach a right audience. Don’t be cautious about sharing posts at odd timings, you can always try posting on different timings and check the level of engagement.
Organize Contests – Contest works great on Instagram; this is the best way users notice your brand on Instagram. The more you pamper your users, the more they will love your brand. Ask the users to share their favourite recipe, or best food pictures and gratify for the best one.
Share Behind the scenes – People are excited when your brand is showcased, but people are more excited to know what went behind the whole success of the brand. Sharing behind the scenes will make users look at your brand through a different perspective. Eg, A BTS of a chef from the kitchen making one of his favourite dishes. Or take the users on a kitchen tour to show what goes behind their favourite restaurants. This type of content is unique and engaging, meaning it’s likely to garner likes from your followers.
Follow to get Followed – This is a very quick and easiest process to increase your followers. All you have to do is follow the relevant accounts on Instagram. Following the bloggers, food photographers, event organisers and artists on Instagram helps to recognise your brand better.
Instagram stories and Instagram Live – Instagram Live and Instagram stories are a great way to launch new dishes and drinks. The best part about Instagram Live is that your followers are alerted and you can engage with your audiences there and then.
Boomerangs – Posting a Boomerang is another great way to pull attention from your followers. Also, make sure the stories you share should be something really exciting – a Boomerang with quick and dramatic movement is the most engaging kind.
Carousels – Use a carousel to showcase several different moments from an event, launch or food pictures to create a story to share with your viewers, or to highlight a few corners of your restaurant to showcase the ambience.
Don’t forget to try new things – At the end don’t forget to try new things for your brand on Instagram. The more you are creative on Instagram the more exposure your brand will get.
Instagram offers some astonishingly simple ways to deal with your basic Instagram set up. It’s a simple tool which is faster in terms of reaching the audiences on social media. At last, don’t forget to try experimenting with your brand, the more you share the better you will know your brand and its potential.
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